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Grow together Create brilliance together----the 10th anniversary of Xiamen Sumpo Group
 
□ THE VOICE OF SUMPO/SCOCT
 
    On the coast of the East China Sea, there is a beautiful warm garden city—Egret Island Xiamen. It is located in the west bank of Taiwan Straits, facing Taiwan across the sea. Xiamen is one of the four Special Economic Zones which first carried out the Opening-door Policy in China, also the economy center city on the strait west bank. On this promising land for Opening-up, a new nationalenterprise, a patrioticnational advanced model unita national “double love & double comments” advanced enterprise, is rising quietly, which is Xiamen Sumpo Group.
 
Self-dependent and Self-motivated   Set sail in business-sea
 
    Reform and opening up policy has given birth to a dream. Hopes are budding. More than a decade ago, Huli District, as the birthplace of Xiamen Special Economic Zone, an upsurge in development is in the ascendant here.Healthy political economic environment and advantageous geographic location is arousing rapid expansion of more and more economic companies. Everywhere is exuberant just like spring wind breezing Xiamen Special Economic Zone.
    In the middle and late 1980’s, more than ten young men took the advantages of reform and opening up policy, starting to follow a dream of establishing their own enterprise. With highest enthusiasm, persistent action as well as incredible mental and physical strength, they overwhelmed all sorts of difficulties and hardships and finally got success in their career.
    In those years, the first group of pioneers put heads together and planed the enterprise’s future together. They upheld the integrity in management during the absolutely new market exploiting. They are confident and ambitious.
    After rain comes fair weather. The enterprise is growing bigger and bigger as the business sales increased. Xiamen Sumpo Group was formally established in 1998. Sumpo Group had already been No.1 in the domestic fax machine market at that time. In the same year, she responded to the call of the Nation and Party, and then committed to honorable cause. They established the Sumpo (LONGYAN) Industry Co., Ltd. in the old revolutionary base area in west Fujian. She had ushered in a new period of vigorous development.
 
Flying dreams compose new chapter bravely
 
    After China joined WTO in the year of 2001, fax machine tariff was rescinded. Having seized this development opportunity, the company held the fax machine management reform meeting and decided to make a layout over the country, perfect the sale channel, strengthen market development and set up subsidiary. The establishment of the subsidiary and the smooth carried-on business make the company’s advantage position is greatly strengthened in the OA industry.
    Sumpo Groupslaughtered2 millions of pigs and the fresh meat went into operation formally in July, 2008. In November the same year, 36 millions of chicken processing project’s starting operation marks Sumpo food production, supply and sale integration chain having become more and more completed. The Group has taken a solid step forward to the wish of building the biggest ecological meat processing base in southern of China.
    Three overseas divisions are established in 2008, Sumpo overseas divisions are booming. The influence of OLIN and WINSTON brands is also improving constantly in international and domestic market.
    In 2008, the business of Sumpo House Purchasing Co., Ltd. is progressing well.
 
    All the members of the group have been working hand in hand, overcoming any kind of hardship over the last 10 years. Depending on the professional team, relying on the idea of harmonious development and basing on the good business reputation, nowadays, Sumpo has been a rapidly developed international enterprise with a considerable scale formed, who always gives priority to trade and food processing, owns three huge divisions and has more than 3000 employees.
    Electronic division is originated from Xiamen Sumpo Electron Technology Group Co., Ltd., which formally established in 2007. The group thoroughly combined all the company’s relevant electronic business. She is also the designated supplier of fax machine, multifunctional machine and business projecting cameras in China for Panasonic and the suppliers of Canon LV series projector in China. Our company was awarded the Top 50 enterprise companies of OA industry in China.
     WU GUOMIN (The general manager of Sumpo electronic technology group Co., Ltd.)    “Sumpo electronic technology group insists the core business philosophy ----‘Specializationhuman-centered, advance-harmony’. It was dedicated to continuous service contents innovation, improving service level and quality, creating value for the mass of consumers and dealer and providing the mass staffs with development stage in order to achieve mutual benefit between enterprise and customer, enterprise and supplier, and enterprise and staff.”
    With strong professional operation ability, until now, Sumpo has continuously been awarded the first place in fax machine sales for ten years in China. Sumpo Electronic Technology Group is devoted to perfect marketing channels, and it has already established 22 branches and offices in Beijing, Shanghai and Guangzhou etc, establishing long-term and stable cooperation relationship with office equipment, IT industry distributors as well as large appliances chain supermarkets around the country. After-sales service system of Sumpo electronic technology is gradually perfected at present. With sales contents continuously created and promoted, Sumpo electronic technology group established more close relationship with dealers and consumers and is becoming a close cooperative partner with the mass of consumers and dealers.
 
    Sumpo Group Food Division consists of Fujian Sumpo Food Group Co., Ltd, which was established on the basis of Sumpo (LONYAN) Industry Co., Ltd. which was founded in 1998. Then it changed the name into Fujian Sumpo Food Group Co., LTD. in 2007, and transformed to be Fujian Sumpo Food Group Co., Ltd. in the same year. Sumpo Food Group is developed as an agriculture Industrialization national key industrial enterprise. It is one of “Top 50th” food enterprises in China, also a national agriculture processing export model enterprise with the combination of feed production, boar and hens breeding, pig and chicken slaughtering, and fresh chilled meatprocessing. 
    KE MINGXING (The Executive Vice President Of Sumpo Food Group) “Fujian Sumpo Food Group Co., Ltd. is devoted to the production of green food. It manages the idea for enterprise with “green food, with our genuine feeling’’, locates the enterprise’s brand in “Led by Sumpo high-quality life’’ to build the largest ecological meat processing base in South China as the company's strategic objectives. It has formedcompletely the supplying, providing, marketing industry chain. The economic and social efficiency has significantly improved. Annual output of 2008 will be above 10 billion RMB, and even reach 50 million RMB, 100 million RMB in the near future.
    Sumpo Food Group has the tremendous scientific research strength. It has established “the station of the Animal Academy of Sciences and Food Academy of Sciences of Fujian Agriculture University” so as the first “Postdoctoral scientific research workstation” in the food industry of Fujian. Company has been recommended to the National Human Resource Department and also been recognized as "Fujian high-tech enterprise", "provincial enterprise technology center" and "science and technology innovation demonstration enterprises in Fujian province.’’ The company has implemented various important scientific programs such as ‘”meat industrialization technical platform construction”. One batch of projects have passed achievement appraisal of provincial science and technology.
    Sumpo Food Group promotes the development by creation, establishing the brand by good faith. Sumpo Group gained recognition and favor from majority consumers, becoming supplier of international fast-food chain enterprises such as Mcdonald' and KFC. Products have successfully entered into Japan international market and were even exported to Saudi Arabia, Arab emirates, Kuwait, Korea, Singapore, Indonesia, Russia, Hong Kong, Macau, and other countries and regions.
    In the year of 2002, Sumpo brand food has been awarded ‘”Chinese famous brand’” by China Council for the Promotion of Brand and ‘Fujian brand products” by Fujian Provincial People's Government in 2003. On September of 2006, the combination of “SUMPO” and “Graphics” was assessed as “Fujian famous trademark” by Fujian Famous Brand Attestation Council. In 2008, Sumpo won the honor of "China famous brand of food products".
 
   Sumpo Group Overseas Division consists of Winston Wine Australia Pty Ltd., Westwell Australia Pty Ltd. and Xiamen Winston Trade Co., Ltd.. The three companies were established in 2008.
   As an important part of the global strategy, Sumpo overseas business division finds a foothold in China and Australia, relying on its own brand such as OLIN, WINSTON to conduct globally oriented sub-agent business cooperation. OLIN brand series products are well liked by Australian consumers. Currently, in Australian like products, the market share is before ranking 3A. Since officially landing in Chinese market in 2008, through chain operation promotion mode, WINSTON Wine has established a high-grade terminal stores in Xiamen and Fuzhou, etc. “appreciation, love and joy” has become the unique characteristic of Winston to help increase its reputation among medium-high grade wine market in China.
    Xiamen Sumpo House Purchasing Co., Ltd. which was registered in 2007, is a branch company of Sumpo Group. It is a capital operating professional company targeting at promoting industrial development and creating a reasonable profit. The company has formed a high-efficient professionalized management team. Company’s business covers the industrial investment, risk investment, asset management and oil management etc.
In property management field, Sumpo House Purchasing Co., Ltd. Has built up a good and long-term business relationships with China great wall industry corporation, and China Huarong Asset Management Corp. When Sumpo House Purchasing Co., Ltd. makes steady progress in improving property operation, she has been paying close attention to various investing areas and analyzing project feasibility from many aspects such as the financing, cost control, marketing strategy, benefit and measurement, etc. From the result of analysis, house purchasing company has found out a developing way to execute scroll management and to improve performance.
    In trade field, House Purchasing Co., Ltd establishes good business relationship with domestic big oil refinery, local warehousing and storing enterprises, oil supplied company, fleet, wharf, factories and mines. She accumulates extensive practical experience from all the links in oil products operation, and buildspreliminary brand in Xiamen oil industry.
 
Union and Coordination Grow together
 
    Dedicated and specialized    Human-based   Advance-harmony
    The successful exploit and development in all kind of business of Sumpo owes to the powerful team.
    LIN QINGLIN, the chairman of Sumpo Group said: “It has been more than a decade since Sumpo Group was set up. In these years, large number of young people growing together with the group has deep loyalty with Sumpo. The company’s career belongs to every member of the big family. Its achievement is the result of every one’s hard work. Redounding on our employees and the society is the constant concept in Sumpo. During the process of Sumpo second-time development, we will continue to follow the concept of “Dedicated and specialized, human-based, advance-harmony”, create more benefit for customers, stockholders and employees and contribute to the civilization and progress of society.
    Sumpo is a specialized team whose employees are assigned to anywhere in the markets both at home and abroad. You can see every pairs of concentrated eyes from the people of Sumpo and every sincere smile on their faces. Sumpo has gained respect and trust from both domestic & overseas customers through their specialized operation ability and thoroughly considerate service.
    CAI XINYOU (The manager of Sumpo Electronic Group Storage and Transportation Department) Be experienced in your career and love it. Over a decade, our staff treats every detail seriously, doing great job in their positions. They would rather work overtime to make leaders relieved than do shoddy work. ”
    SU JINFENG (The manager of Sumpo Food Fuling Chicken Farm) Farming industry is a hard work, but it has its own advantage. It is worthy of helping the chicken farmers.”
Sumpo is a harmonious collective. Employees develop with the company together while company advanced harmoniously with the society.
    The company pays great attention to staff’s life and growth. Company establishes party cadres office to take the charge of the affairs of employees. Company purchase accident insurance for the staff to make them free from worry. Every year, Sumpo arranges all kinds of training and entertainment to improve employees’ quality, and also enriches their lives. Company founds education, innovation and benevolent fund to service the development of the staff and their family.
    Sumpo enterprise publicationThe Voice of Sumpo and the website have been the media to keep in touch with staff and spread company culture, and also an important way to show the image of Sumpo.
    Sumpo shoulders social responsibilities, advancing harmoniously with society.
    Sumpo keeps developing, providing large amount of posts to more than 3,000 people. Moreover, in early 1998, Sumpo was active in building of a new socialist countryside, adopting “Company +Base+ Association +Farmer” order agriculture developmental pattern to guide the nearby farmer to shake off poverty and set out on a road to prosperity by Zoology Breeding. This pattern drew high attention from the Party and the state leader.
    The company pays great attention to environment protection. It brings in Zoology Breeding advanced pattern and high new technology to achieve no emission and no pollution in production.
    Sumpo has been repaying the community by actively taking part in public charity actions and even regarding the participation in these charity works as one of the company’s routines. Sumpo sets up special enterprise benevolent fund to help the weak and the poor. Through all kinds of forms such as benevolent fund, donating money for education, organizing special donation and so on, these years, Sumpo has made a donation of money and goods more than 10,000,000 totally.

    Struggle is along with joy, dream flies with glory. Inside the country and facing the world, the company’s mission is “to accelerate the economic broom and social development”. Now it passed the initial stage of incorporation and rapid development, and is encounter with the good opportunity to bring the group into the second development stage, which can also thoroughly reinforces the administrative ability and the humanities connotation of the enterprise. Creating the national brands and building up a global image of brand, Sumpo has hoisted the sail to be confronted with the wind-broken wave and held up the head to voyage"! 

 
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